We all know that for a clothing brand, packaging is also a major selling point; creative packaging is definitely more attractive than ordinary one. Take T-shirts for example，when consumers purchase a T-shirt, you’d better not hold the point that it’s just buying a piece of clothing. It also represent people’s choice for quality and personality and a spiritual demand. Since your packaging is going to keep and protect the product for a long time and affect consumers’ first impressions of the product and brand, it is very necessary to design good packaging for your brand.
How to distinguish your packaging from others?
First of all, if brands want to distinguish their packaging from other brands’ packaging, using the design of the T-shirt on the packaging is a good way. Manufacturers can consciously choose the design of the T-shirt and display it on the packaging so that when consumers get the packaging, they can easily identify what product they have purchased. In addition, such a design can also maintain the consistency of packaging and products, which is of great help to deepen consumers’ impression of the brand.
Another way is to put some accessories in this packaging. These things are not very high value. For example, small handwritten cards and some small gifts that are useful to consumers, such as hair rings and waiting. Manufacturers can also put brochures introducing their products or some inspiring sentences. These can help the brand deepen its impression among consumers and make consumers familiar with the brand.
In addition, the choice of T-shirt packaging color should also conform to the brand’s positioning. We all know that clothes can beautify the personal appearance and express the personality and temperament of the wearer. Because of the differences in age, temperament, skin color, shape, and social status, the requirements for clothing colors are also different. For example, thin and thin people should choose light colors for clothing. For older people, the color choice should be more solemn so as to suit their identity and status better. In addition, the matching of colors is also closely related to the development of the times. The choice of color should also conform to the trend of the times. Choosing the appropriate color for the times is necessary, which is conducive to people’s cognition and acceptance of clothing. Color is the most intuitive visual impact and will produce different sensory changes. Therefore, it is necessary to choose colors reasonably in clothing design.
You are way ahead of other brands when your packaging can be folded into something else. For example, after cutting and folding, the packaging of T-shirts can be folded into a storage rack. At this time, your packaging design has another role; not only can it perfectly realize environmental protection, but also the shelf with the brand logo becomes a very good publicity tool at this time, conveying the concept of the brand and the time s story.
Another important point is the type of packaging boxes. We all know that with the development of technology, there are more and more types of packaging. For T-shirt packaging, we have many choices, such as paper bags, mailer boxes, and paper tube boxes. Different brand designs can choose the appropriate packaging box according to their brand characteristics. For example, some original design brands prefer relatively larger packaging, such as paper bags, because such packaging can give them a lot of space to display the brand’s concept and design. While some brands have a minimalist design concept, others choose paper tube boxes as their product packaging and draw unique designs on the cylinder. PACKFANCY has been in the custom gift packaging industry for many years and can help you customize the packaging design of your own brand very well. A good packaging design can give consumers a bright feeling, quickly enhance the reputation and reputation of the company, and occupy an important position in the market.
Why is packaging so important?
A good packaging design is not only a tool for storing products but also conveys brand values and concepts, promotes products, and can surprise customers when they receive the products. Everyone wants to enjoy beautiful things, and the product packaging is no exception. Through artistic rendering, the design of product packaging can be more in line with the wishes of consumers so that consumers can have a pleasant visual experience.
When each brand chooses to package, the first consideration is whether the packaging can deliver the product to customers intact. With the development of the logistics industry, this is no longer a problem to worry about. For many brands, well-designed product packaging can quickly and efficiently present the brand image to consumers, which can also make consumers feel good. The purpose of packaging is to make consumers familiar with the brand, to convey the brand’s story and philosophy to everyone who has seen it, and to make the brand stand out among many similar products.
In addition, suitable packaging can also attract some potential customers for the brand. For example, some environmentalists tend to choose packages made of environmentally friendly materials. As far as customers are concerned, they will naturally have an advantage.
Conclusion
Now that you know why packaging is so important to your business, it’s vital to utilize these creative ideas in your packaging. As mentioned at the beginning of the article, packaging is a comprehensive reflection of the brand concept, product characteristics, and consumer psychology, directly affecting consumers’ desire to buy. We firmly believe that packaging is a powerful means to establish affinity between products and consumers. In today’s economic globalization, packaging and commodities have been integrated. As a means of realizing commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales, and consumption. Good packaging can protect the product and establish a good brand image and leave a deep impression on customers.
