No matter before or now, people are willing to stop and admire beautiful things. Just like the starry night sky, budding stamens, and the vast ocean, you will be shocked when you first see it, and you still have a different feeling when you see it again. This kind of mental journey has been well applied in the luxury industry, and it has produced great results and works well. It is more than selling a process than selling products for luxury. That is to say, on the premise of ensuring product quality, major luxury brands tend to focus more on improving customers’ shopping experience, making the whole shopping process a kind of enjoyment. When customers get an excellent shopping experience, they are naturally willing to pay for it. In this whole process, luxury packaging, its role is self-evident.
What is luxury packaging?
Luxury is a consumer good that exceeds the scope of people’s survival and development needs and is unique, scarce, and rare. They are also called non-necessities of life. From the perspective of target customers of luxury goods, they have always been products for a small group of people. They are distinguished from other brands by their unique design, exquisite packaging, and meticulous service. The reason for the high price of luxury is their scarcity.
The characteristics of their scarcity can be realized by packaging the most basic products. There is no doubt that having unique product packaging is a powerful tool to distinguish it from other products, and this is true for any brand. Qualified luxury packaging, in addition to protecting the integrity of the products inside, also needs to attract consumers at a higher level, and more importantly, it needs to make people realize it’s beautiful when they see it.
Good packaging should have an aesthetic perception, but it can’t really impress consumers with just aesthetic perception. Only when the packaging is combined with the unique concept and story of the brand, and take the packaging as a tool to promote the brand image and expand the brand influence, can another function of the packaging be reflected.
So when customizing luxury packaging, what should we pay attention to?
Open method of luxury packaging
The first thing you need to pay attention to is how the package is opened, which is the customer contact process with the product. This is a very basic step, but don’t let a horseshoe ruin a battle. In terms of the way the package is opened, complicated design often fails to achieve good results. A simple design is more in line with the needs of consumers.
For example, the drawer box is widely used in the luxury goods industry. Although it only needs a simple pulling action to open it, it gives the whole process a sense of ritual. Obviously, this simple process is more favored by consumers than cumbersomely designed packaging because it does not need to fumble for a way to open in layers of stacks.
The material of luxury packaging
It can be argued that people want to know about the upper class by buying luxury. It first appeared in the upper class and was only owned by a few people. Now luxury is redefined, it can bring ordinary consumers an excellent consumption experience. The meaning of luxury goods has been extracted from the original object and has risen beyond the product, so the materials used in luxury packaging should not be cheap and rough, and it is necessary to use suitable materials to achieve the best. When people touch it, they can feel the difference. For example, jewelry pouches, cotton cloth, and velvet have completely different handles. Both are common materials in daily life. When they are applied to luxury packaging, different materials will produce completely different effects. The cotton lining is soft to the touch and has a special texture. The velvet fabric is comfortable to the touch, and its texture is delicate, so holding it in hand is like touching soft fluff.
As an important part of the gift packaging box, the packaging inserts can not only protect the product but also affect the grade of the packaging. Even the outer packaging of some products is very simple, but there is a delicate lining inside; this kind of design is also a good choice. Take the jewelry insert pad as an example. A good jewelry insert pad can reserve a room for the product in a suitable place so that the placement of the object has the aesthetic feeling of design, and the choice of color can also give consumers a visual impact.
Matching degree of packaging and brand
In addition to the opening method, material, and insert of the luxury packaging industry, a point worthy of attention is the degree of fit between the packaging and the brand. Only when the packaging and the brand complement each other can the brand image be stabilized. When a brand takes environmental protection as its selling point, there must be recyclable paper materials in its packaging, which is of great help to its brand image.
Significance of customized advanced packaging for small brands
For brands and companies that have just started, customizing advanced packaging is more important to the brand than you think. Every step in the packaging design can bring vitality to the brand. The selection of craftsmanship and materials can bring different experiences to customers. Even the friction sound when opening the package can make consumers feel a low-key Luxury. For start-up companies, this is the best choice to build brand value and increase the added value of products. In addition, whether it’s jewelry or cosmetics brands, PackFancy can customize this range of luxury boxes and jewelry bags for you. And our technology has improved over time. Whatever you need, we can find the right package for you.
