According to Wikipedia, “Sustainable packaging is the development and use of packaging which results in improved sustainability. This involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA)[2][3] to help guide the use of packaging, which reduces the environmental impact and ecological footprint. It includes a look at the whole of the supply chain: from basic function to marketing, and then through to end of life (LCA) and rebirth.”
In short, the packaging is sustainable if it is eco-friendly and flexible. It is suitable for profits as well as the environment. Sustainable packaging has a lot to do with the volume sales of the business more than what you think. You want your product to stand out. That is why direct approaches to your development, making it attractive and accessible, is one of the keys to reaching your target audience.
Here are the three significant impacts of sustainable packaging on your business:
- Brand Visibility and Improving Customer Satisfaction
There is no stopping that those companies inclined with green initiative movements are on the rise. These brands’ good impact on the environment is rewarded by an ever-growing demographic of eco-friendly consumers. They produce environmentally friendly products, but they also boost awareness to people too. This also improves their brand’s image and increases the probability of attracting customers and clients around the world.
Sustainable packaging has a huge benefit for your business’s overall customer satisfaction. Keeping up with sustainable packaging in the supply chain is one of the significant moves of a company since it is already starting to affect consumer decisions and spending habits.
- Saving Mother Earth and Reduce your Cost
Aside from the fact that using sustainable packaging will help save mother earth through recyclable materials, it will also help reduce costs to the business. Nowadays, consumers are becoming more conscious about what they buy and the impact of their purchase. One example is that they are starting to pay more attention to not purchasing products with many wasted materials in their packaging. Producing sustainable packaging will do your business up to the movement with the current trend. And the case is eco-friendly materials are cheaper to produce, eventually reducing your cost while benefitting from the positive impact on the environment and the customers’ perception towards your brand. It is a win-win situation for everyone.
According to the World Economic Forum article, “…This ‘take, make, dispose of’ economic model still largely dominates capital production. Only 14% of the plastic packaging used globally is recycled, the Ellen MacArthur Foundation reports. A worrying 40% ends its useful life in landfills, while a further third does so in fragile ecosystems such as the ocean. One estimate predicts that by 2050 there could be more plastic in our ocean than fish.”
For that reason, several companies are adopting targets as ambitious as using 100% recycled materials in the production of new packaging. Thus companies producing eco-friendly products gather more profits as an incentive of this global challenge. Not all packaging can be recycled but then at least allow the consumer to reuse it, and that’s flexibility.
- Increase Volume Sales
There is something more than that meets the eye: sustainable packaging. Sustainable packaging is one way to promote your brand in so many ways. Brand awareness is equivalent to more sales. Since more potential customers are now considering what your business is doing for the environment, this is a competitive advantage to the market, creating a path towards the opportunity to leverage brand power to shift consumer behavior. Therefore, making your customers value your brand and your impact on society.
As per PackagingDigest.com, the no.1 media brand in North America and the Voice of the packaging community since 1963, one critical insight of the impact of sustainable packaging comes from the result of the 2017 Sustainable Packaging Study. 92% of the respondents in this study say that sustainability is very or moderately important. She leads us to think that sustainable packaging is an issue for the consumer’s purchase.
A customer values sustainable packaging not only because it shows that the business cares for the environment but also because it makes the packaging flexible and easier at their convenience.
