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3 different types of boxes, how influencer boxes prospect your brand?

A woman is opening a gift box on the table in front of a laptop

 What are Influencer boxes?

Influencer boxes are a special gift package. With the unprecedented development of the modern network, many companies have begun to put company promotion channels on the network, hoping to increase the company’s popularity through influencers. Generally speaking, this kind of package is sent by a brand’s public relations department. So for Influencers, this package is also called Pr (public relations) package. The people who receive the packages have their own influence on social media. Moreover, Influencers generally use video shooting to increase their influence. So, when a brand sends out Influencer boxes, it is very likely that you will see this package in the updated video of the Influencer.

Not only that, but some Influencers will also especially film the unboxing process, showing all the contents of the entire package in the video. This also means that many viewers under their account will see this package. For brands, this is an excellent opportunity to promote their brands. Therefore, such packages must be specially designed and carefully packaged.

Benefits of influencer boxes

The most direct purpose of brands sending packages to influencers is to use the influence of Influencers to promote their new products and open up sales for new products. How does this work? I will solve your doubts in detail below.

First of all, the brand’s new products are naturally less influential than the old ones. Influence is the most prominent feature of an Influencer. An Influencer may have millions of viewers, and some Influencers may even have hundreds of millions of followers. Therefore, when an Influencer publishes new content, it will gather the attention of a large group of people. And generally speaking, these audiences open this content with anticipation. For the brand, this expectation will be partially transferred to the package, which will have a positive impact on the brand.

Secondly, since most of the people who watch the video are fans of the Influencer, these fans will be influenced by Influencer. So when an Influencer loves your package, this emotion will be fed back to the audience, giving viewers a good impression of the new product and the brand.

Some influencers even like to give their audience the products in these influencer boxes as gifts. For influencers, there are many reasons to do this, not only to increase the video’s number of views but also to stabilize the loyalty of their audience.

At the same time, high-quality videos can have the opportunity to be displayed on the homepages of these social media. The daily visits to these social media are astonishingly large, and even traditional TV advertisements cannot compete with this Internet media. By sending influencer boxes to influencers, it is possible to spread the brand image of your company to every corner of the Internet, so many brands will choose to customize special influencer boxes.

How to customize Influencer boxes?

Whether it is Influencer boxes or any packaging design, one of the most critical issues that must be considered is the transportation issue. The materials used in packaging and the choice of packaging boxes will impact transportation. Therefore, we must try our best to protect the product while being beautiful and generous. When selecting materials, we must also choose the most cost-effective under the premise of safety and adequate protection. And it should be designed based on the choice of not excessive packaging so that it can better benefit the development and sales of products and will not give your customers a bad impression. Three kinds of packaging boxes are very suitable for making influencer boxes.

Mailer box

influencer boxes

The reason why mailer boxes have become the first choice for many brands in packaging is not only that the brands’ logo, address, phone number, and other information can be clearly displayed on it but also because brands can choose corrugated paper materials according to their needs. This way, the brand can have an advanced look at what the package will look like when it arrives at the influencer.

Drawer box

influencer boxes

This kind of packaging box has gradually become one of the mainstream choices for influencer packaging. We can easily realize that the drawer box looks a bit more advanced than the traditional packaging box. For some brands, the sense of luxury is the selling point of their products, and it is also the concept they want to convey to consumers. When making influencer boxes, if you choose to use drawer boxes, you can classify products into categories and distinguish products with different functions.

Magnetic box

influencer boxes

I believe that many people who have seen luxury custom gift boxes will notice that the frequency of magnetic boxes is particularly high. This is because the magnetic box has a remarkable sense of design, which allows the box to be in a closed state without relying on the adhesive friction between the inner and outer boxes or the upper and lower boxes. Even if the box is picked upside down, the product inside will not fall out. Therefore, it is more and more popular with various brands.

Conclusion

After reading this article, I believe you have already understood influencer boxes’ positive effects on brands. The influencer can bring more traffic to the product so the brand can get more attention. In addition, it can also increase the sales volume of the company’s products, which invisibly improves the company’s economic benefits. If you are still struggling with how to choose the right packaging box to make influencer boxes, then you can ask PACKFANCY for help. We are a custom gift box packaging company with a lot of experience in the packaging industry. Whether promoting a new product launch, introducing your brand to potential customers, or growing a social media following, our influencer boxes come in all shapes and sizes. And each feature is customizable, resulting in a unique experience that catches the attention of influencers and future customers, offering the right solution for your needs.

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